Fantastic ‘How to’ WordPress article from Sue Vincent, a must see, so reblogging it.

Sue Vincent's Daily Echo

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A few weeks ago I had a bit of a blip in the stats. Both visitors and views went up to several times the usual numbers. I was curious, especially as there hadn’t been anything of exceptional note published that day. The normal haiku, a couple of reblogs, and a couple of posts that were relatively lightweight. Nothing that might have been able to explain the hike in the figures.

There were no more ‘likes’ per post than usual… it seemed odd and, though not at all ungrateful for the extra traffic, the blue spike in the graph sort of bugged me. It reminded of that universally recognised digital taunt… the middle finger.

Was it telling me that I should stick to lightweight stuff if I wanted these kind of figures? That fluff is preferred over substance? I know that simple posts, easy on eye and mind get more of…

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