Fantastic tips from Annika Perry about the enigmatic blurb.

Annika Perry's Writing Blog

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Why is it that even the mention of writing a blurb strikes abject terror into the normally calm and sane writer?

The task of describing and summarising a whole book, months or years of work, into a few short paragraphs seems nigh impossible. In the process the blurb has to be unique, capture the reader’s attention, excite them and tempt them to read on, ultimately to buy the book. The blurb and obviously the cover are often the first and only sales pitches for the book. The undertaking ahead feels hopeless.

Fear and dread of the blurb were my immediate reactions once I’d committed to publishing my anthology…I knew I needed one, yet every time the thought surfaced I erased it from my mind and dove even further into editing! As ever I needed a deadline and one evening I cleared my schedule for the following day, ensured I would…

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